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HARTMANN INTENSITY GETS A FACE LIFT
New Styles Designed for Today’s Carry-on Traveler
LEBANON, TN – April 25, 2009 – The Intensity® Collection gets a face lift - This spring, the Intensity Collection will present a more modern face to the world. Not only will Hartmann’s core ballistic be offered in Coffee and Black, but also a new fashion color called Bark.The new launch has been designed to enhance existing fabrications in the collection or mix-and-match with our new fashion color, Bark.
The Intensity Collection will continue to feature its best selling styles such as the Vertical Satchel and various sizes of Mobile Travelers®.The assortment will be expanded to include more carry-on and wheeled pieces, including a 22” Wheeled Carry-on Duffel, an Overnighter Office, and a 20” Mobile Traveler® with Spinners. These new styles help to meet consumer needs, as travelers are trending towards carry-ons, especially those on wheels, due to the new weight limits for checked baggage.
In addition to luggage, the Intensity Collection includes coordinating business cases, including a Double Compartment Brief and a Backpack with updated styling such as cord port for MP3 Player and organization panel. Suggested retail prices start at $295.
Since 1877, Hartmann has developed, manufactured and marketed the finest luggage and leather goods to meet the travel and business needs of those who appreciate American luxury. Headquartered in Lebanon, Tenn., Hartmann distributes and sells its luggage, business cases, and personal leather accessories in the U.S. and internationally through finer department and specialty luggage stores. Hartmann is owned by Clarion Capital Partners, LLC, a New York–based private equity firm. Additional information about Clarion may be found at www.clarion-capital.com.. For more information about Hartmann, please visit www.hartmann.com.
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